Google I/O 2025: Google Bets Big on AI with AI Pro & AI Ultra Plans
By: Streamlite Editorial Team
Source: MSN News – Google I/O 2025
Google’s annual developer conference, Google I/O 2025, didn’t disappoint. This year, all eyes were on artificial intelligence, and Google went all in.
In a bold move, the tech giant introduced two new AI subscription plans—AI Pro and AI Ultra—marking a major shift in how users will access advanced generative AI features across Google’s ecosystem.
If you’re using Google Workspace or have dabbled with Gemini, Google now wants you to upgrade your experience with premium AI tools.
What Are Google’s AI Pro and AI Ultra Plans?
These two new plans are part of Google’s strategy to make AI a revenue-generating product, similar to what Microsoft is doing with Copilot and OpenAI’s ChatGPT Plus.
Here’s a breakdown of both plans:
AI Pro (₹1,950/month)
- Gives access to Gemini Advanced, Google’s powerful conversational AI built on Gemini 1.5 Pro.
- Includes a 1 million-token context window, which allows deep document and code analysis.
- Available via Gmail, Docs, Sheets, Slides, Drive, and other Workspace tools.
- Ideal for developers, professionals, and power users seeking a productivity boost.
AI Ultra (Pricing TBD, launching later in 2025)
- Will include access to the more advanced Gemini 1.5 Ultra model.
- Expected to offer even deeper context handling and reasoning ability.
- Comes with exclusive premium features, including multi-modal capabilities and likely native integration into Android and Pixel devices.
Google’s Vision: AI in Every Product
From Docs auto-writing emails to Sheets suggesting formulas, and from Drive organizing your data to Gemini helping code apps, Google is betting that AI will soon become the default experience across its ecosystem.
At I/O, CEO Sundar Pichai made it clear:
“AI is no longer an experiment—it’s becoming the foundation of how users interact with our products.”
Why It Matters
This is more than just another subscription model. It signals a huge shift in how we’ll interact with software going forward. Just like how we moved from one-time software purchases to SaaS subscriptions, we’re now entering the era of AI-as-a-service.
With both casual and pro-level AI users in mind, Google’s tiered plans make sense:
- Free Gemini: For basic AI features
- AI Pro: For creators, coders, researchers, and businesses
- AI Ultra: For cutting-edge users, enterprises, and power professionals
How It Compares to Competitors
| Company | AI Plan | Price (Approx) | Highlights |
| AI Pro / Ultra | ₹1,950/month & TBD | Deep Workspace integration, Gemini 1.5 | |
| Microsoft | Copilot Pro | ~$20/month | Built into Office apps, GitHub Copilot |
| OpenAI | ChatGPT Plus | $20/month | Claude 3 with a long memory window |
| Anthropic | Claude Pro | ~$20/month | Claude 3 with long memory window |
How to Subscribe (If You’re Interested)
To access AI Pro, users can:
- Visit https://workspace.google.com
- Sign in with a Google account
- Choose the Gemini Advanced plan (₹1,950/month in India)
- Enable it across Workspace tools
AI Ultra is not yet available but is expected to roll out later this year with exclusive features and premium integrations.
What’s Next for Google AI?
- Deeper Android Integration: Gemini will be integrated into Android 15, enabling voice- and context-aware assistance like never before.
- New Gemini Models: Google hinted at Gemini 2.0 in the works, with better multi-modal processing.
- AI for Developers: Gemini will expand coding help inside Android Studio and Firebase.
With the launch of AI Pro and AI Ultra, Google has made it clear: AI is the future, and it won’t be free forever. Whether you’re a content creator, analyst, developer, or just someone curious about automation, these tools could redefine how you work. But the big question remains: will users pay for AI the same way they pay for cloud storage or streaming? Only time will tell. For now, it’s clear Google is ready to lead the AI subscription economy