Why “Kantara: Chapter 1” Is Releasing on OTT Despite Its Theatrical Success. The muchanticipated prequel Kantara: Chapter 1, directed by Rishab Shetty and produced by Hombale Films, released in theatres on 2 October 2025 and quickly became a blockbuster across South India.
Yet, just four weeks later, it’s headed to Amazon Prime Video on 31 October 2025—a surprisingly short window for a film still drawing full houses.
The Real Reason: A ThreeYearOld Agreement
Chaluve Gowda of Hombale Films explained that the decision stems from a contract signed three years ago.
> “This is not a sudden call; it’s a predecided clause from an older agreement,” Gowda clarified.
Hence, the OTT rollout is contractual, not a reaction to boxoffice trends.
The deal covers Kannada, Tamil, Telugu, and Malayalam versions on 31 October, while the Hindi version will appear roughly eight weeks later.
Theatrical Run Still Strong
Despite the OTT date, Kantara: Chapter 1 continues its strong boxoffice run.
Makers estimate only a 1015 percent dip in revenue due to digital overlap.
This fits a postpandemic industry shift where theatricaltoOTT windows shrink to 3–4 weeks instead of 8–10.
The Business Rationale
1. Presigned OTT contract — fixed three years in advance.
2. Maximised visibility — keeps theatrical buzz alive on digital.
3. Revenue diversification — OTT rights form a major income stream.
4. Industry evolution — faster digital releases satisfy newage viewers.
Impact on Viewers and Industry
Viewers: quick legal access; chance to rewatch during the festive season.
Industry: sets a precedent for tighter OTT windows and smarter monetisation strategies.
FAQs
Q1: When does the film stream on OTT?
31 October 2025 on Amazon Prime Video (Kannada, Tamil, Telugu, Malayalam).
Q2: Why such an early release?
Because of a threeyearold distribution deal.
Q3: What about the Hindi version?
It will arrive after an eightweek theatrical run.
Q4: Will it affect boxoffice numbers?
Only about a 10–15 percent dip is expected.
Q5: Is this becoming common?
Yes — short OTT windows are now standard for South Indian films.